At Ellty, we know a great pitch deck isn’t just about showing what you do — it’s about making clients feel like you get them.

The key? Keep it focused.

Instead of overwhelming clients with information, highlight the right things — their challenges, your solutions, and the results you can deliver.

In this guide, we’ll break down exactly what to include to make your pitch deck stand out and help you close more deals.

Key Takeaways

An agency pitch deck is a presentation used by sales, marketing, or creative agencies to showcase tailored solutions to potential clients.
Keep it short and client-focused — stick to 10 slides, aim for 20 minutes, and leave time for discussion.
Start with a strong hook to grab attention and end with a clear CTA to drive action.
Address client pain points and present solutions that directly solve them.
Be clear and confident about pricing — no room for guesswork.

What is an agency pitch deck?

An agency pitch deck shows what you do, how you solve client problems, and why you’re the right choice.

A great deck is clear, engaging, and builds trust, making it easier for clients to say, “Let’s work together.”

Get it right, and it can turn interest into action.

How to format a winning pitch deck?

How You Structure Your Pitch Deck Matters

The way you present your agency pitch deck can make or break a deal. Before diving into the format, start with a clear goal:

Are you looking to close the deal on the spot?
Or do you want to spark interest for follow-ups and price negotiations?

Defining your purpose helps you tailor your presentation to each client. Once that’s set, craft your pitch with a client-focused, confident, and reliable tone.

Here are five key steps to building a pitch deck that wins.

1. Start with a "hook" to grab clients' attention

You may only have a few seconds to impress a client, so start with an engaging hook or an opening that makes them want to learn more about your business.

Be creative, but straight to the point by answering:
- Who you are
- Why you matter/Why you are unique
Keep it brief: 1-3 sentences only. It can also be the opening of your speech.
Include your agency name, a slogan, and a powerful statement that sets your pitch deck apart.

Example “hook” of an advertising agency pitch deck:

“Likes and shares don’t pay the bills - conversions do. Our agency has been helping brands triple their ad revenue in 90 days - without increasing any ad spend.”

2. Understand clients’ pain points

Steps to understand clients' pain points better

In this section, you solve clients’ pain points by answering “Why do they need you?”

Every client is different since each has specific needs to be met.

You can choose to do a one-size-fits-all presentation to all of your clients, but ensure to understand each problem accordingly.

Here’s how you can empathize with your clients better:

Do client’s brand research to understand their missions and current paths.
Let clients talk about themselves, too - Get them excited and walk them through your conversations. Clients also want to share their perspectives with you. They will tell you what they need and how to give it to them.
Categorize the type of pain points: Is it a financial problem? Or is it related to the low-efficiency rate? Identifying this can help you figure out the right solutions.
Be in their position: Think of what you want & need if you were them. Evaluate if your solutions were feasible or not. List out all of the ideas you have.

Pro tip: Do not assume the client already knows their problems - spell them out in your agency pitch deck clearly and confirm with them will build better agency-client relationships.

3. Present tailored solutions

Understanding how your clients feel helps you identify better solutions tailored to their needs. It’s time to show how your service will work out the best for them.

Present a realistic and achievable solution that fits well with your client’s goals. Consider the S.M.A.R.T. goal for brainstorming ideas.
Bridge the gap between old strategies and your improvements. Show clients why your solutions are the ultimate for their brand issues while the others cannot.
Address potential concerns by mentioning how you eliminate common mistakes. Your agency pitch deck should not just execute campaigns, but provide a transparent dashboard to track every dollar your clients spend.
Establish clear short and long-term actions with your clients. Tell them how you will operate processes, technology, and human resources in the most result-driven way.

4. Deliver pricing to make their investment worth

Clients acknowledge their pain points and find your solution perfectly aligned with them. They need your team to execute the plan, but they are still unsure how all of those amazing ideas are priced. They wonder if they are investing in the best service?

Here’s how to present pricing and deliverables for an agency pitch deck:

Be confident: present your unique selling points with clear, and client-focused benefits.
Break down the key benefits and help them find the right fit for their budget.
Address their questions and actively listen to their opinions.
Be ready with alternative options: Your pricing is not fixed for all clients. Be flexible and negotiable when communicating your plan to them.

5. End with next steps and a strong CTA

CTA works like a hook but is used to close your presentation in the most powerful and inspiring way.

In this case, its role is to confirm that your clients will successfully sign the contract while showing your clear goals to bring their vision to life.

Explain what will happen after the deal. Make it clear that your clients will soon receive a written proposal and a draft contract.
Ensure all the agreements, terms and conditions will be explained fairly and carefully.
Appeal to emotions - make your clients feel positive about the upcoming schedules. Brief them about your first steps with a clear date and promising results.

Example of the next step for a digital marketing agency pitch deck:

“Dear, [...]. We’re excited to take the next step together with you! Within 24 hours, you’ll receive a detailed proposal and a contract about our agreed terms. Our journey starts right away when we both sign the contract. We’ll send another email about our first kick-off meeting when we map out content planning for the first month. Let’s make this happen!”

Dos and don’ts before pitching to your clients

Dos and dont's for before pitching to clients

You just walked through all the content formats and pro tips to level up your pitch deck. Here are 8 key dos and don’ts to ensure your presentation will make a lasting impression.

Do:

Research your client thoroughly - understand their industry, pain points, and previous solutions.
Rehearse your pitch - predict what questions clients might ask and practice delivering your strategy smoothly.
Use proposal templates for presentation to have a structured format and visualize your key points effectively.
Read previous clients’ feedback to analyze what information was and was not useful. You can utilize them again for new prospects.

Don’t:

Use a one-size-fits-all pitch deck - Instead, choose important messages you want to pitch that resonate with your audience.
Include brand history without successful cases - You need evidence to prove your potential. If your agency does not have a lot of achievement, consider removing this slide and focusing on problems & solutions.
Overlook pricing clarity - Double check it again before presenting to your clients: Are the numbers correct? Do you prepare alternative options? Will it be the right fit for your client’s budget?
Overpromise results - Before pitching, think about the feasibility of the plan. Are you capable of handling all of your clients’ issues? Understanding clients’ expectations clearly could be the key to setting a realistic approach.

How long should an agency pitch deck be?

Clients, or decision-makers, don’t have time for lengthy presentations. In other words, clarity and efficiency should be the main factors to consider.

In case you are still new around, we researched around 100 Reddit comments and figure out the best length for your pitch:

10 slides max - Jake Hundley, a verified 6-figured agency, recommended to go around this length and around 20 words per slide. Be concise and focused on essential information. Each slide should serve a purpose that is closely related to your clients.
20 to 30 minutes max - And leave more rooms for discussion and questions later on. Nectar Agency recommended to pitch less than 30 minutes and try to think about your key messages accordingly. Try to figure out what clients want to fix from scratch, then focus the pitch around that pain point.
80/20 rule of thumb: 80% of your deck will talk about the client's needs, while the other 20% covers your agency’s potential to solve their challenges.

Insider tip from digital marketing agency

Pro tip: Use marketing agency pitch deck templates to create highly visual slides. Clients don’t want to spend all their attention reading your tiny texts.

Deliver engaging agency pitch decks with Ellty

An engaging pitch deck will help you position your brand in clients’ hearts, differentiate from your rivals, and enhance positive feedback.

In brief, you should always include:

An introduction slide of your service
Problem slide
Solution slide
Pricing and deliverables slide

You can persuade your clients with our suggested hook and CTA to seal the deal successfully. Make sure your pitch deck is straight to the point and easy to follow your solutions, increasing the chances of a positive response.

Creating a professional pitch deck with Ellty can greatly assist you in outlining your ideas with clients as well as working effectively as a team.

With a wide range of pre-built templates to use for free, you can also customize them in a collaborative space with your agency team.

Your next big win starts here. Share, track, and follow up easily via only one deck link. It’s time to impress your clients with proven templates that are designed for results.

Get your free template now

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