Who it's for
Agencies, brand strategists, consultants, and in-house teams working on brand development, repositioning, or go-to-market planning.
What it helps with
Clarifies the core of the brand and presents it in a structured, compelling way. Ideal for internal alignment, client presentations, or strategic workshops.
What’s included
- Brand core: purpose, vision, mission, values
- Brand positioning: audience, insights, market context, brand promise
- Brand persona: personality, tone of voice, messaging, communication channels
- Visual identity: moodboard, photography style, brand kit summary
- Clean, modern layout that’s easy to customize
Why it works
Provides a clear framework to organize brand thinking. Built to support strategic conversations and decision-making.